Samsung, Google Give Apple No Choice For 2017 OLED iPhone

                       Samsung, Google Give Apple No Choice For 2017 OLED iPhone

Samsung, Google Give Apple No Choice For 2017 OLED iPhone

Apple will be facing an iPhone crisis next year.

That’s not my opinion but the view that the president of Japan-based Sharp — a display supplier to Apple — has expressed (more on that below).

And display expert Raymond Soneira of DisplayMate Technologies, while not seeing Apple’s predicament in such dire terms, said Apple has no choice going forward.

“Apple has taken the iPhone LCD display as far as it can go,” Soneira told me in an email. “Apple really needs to put OLED displays into their next model iPhones in order to stay at the leading edge of smartphone innovation,” he said. (Dr. Soneira’s iPhone 7 display review here.)

Apple OLED “crisis”: Sharp President Tai Jeng-wu, who is also an executive at Sharp’s parent company Foxconn Technology Group, has gone so far to say that Apple is in an innovation crisis and it needs an OLED iPhone to keep it relevant. Tai seems certain that Apple is bringing out an OLED iPhone next year, when he spoke to the Japan business daily Nikkei recently.